@book{14561,
	author = {Asuma, Caroline Moraa},
	title = {The Influence of Brand Equity on the Choice of Marketing Strategies by Manufacturers of Carbonated Drinks in Kenya},
	publisher = {Masters thesis, University of Nairobi.},
	year = {2015},
	url = {http://thesisbank.jhia.ac.ke/502/}
}