TY  - BOOK
AU  - Zell, Hans M.
TI  - Book Marketing and Promotion: A Handbook of Good Practice
SN  - 0952298996
AV  - Z 278 .Z4 2001
PY  - 2001///
CY  - United Kingdom
PB  - International Network for the availability of scientific Publication (INASP)
KW  - Publishers and publishing--Marketing	
KW  - Books--Marketing
ER  -